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Green Wealth Journal

The Green Wealth Journal: hair science, botanicals and honest timelines.

Evidence-led essays on the ingredients inside our formulas and the protocols that make them work. Every claim is qualified, every study is named.

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Series · Ingredient Dossiers

Inside the formula: one botanical at a time.

Full ingredient glossary

The full index

  1. Ingredient

    Saw palmetto and DHT: a plain-language guide for thinning hair

    Why saw palmetto appears in so many hair formulas, what DHT has to do with pattern hair loss, and what topical saw palmetto can and cannot do.

    Saw palmetto and DHT: a plain-language guide for thinning hair
    September 18, 202610 min read
  2. Ingredient

    White ginseng for hair: ginsenosides, circulation and the growth phase

    An evidence-led look at Panax ginseng and the ginsenosides that make it one of the most studied botanicals for keeping follicles in their growth phase.

    White ginseng for hair: ginsenosides, circulation and the growth phase
    September 15, 20269 min read
  3. Ingredient

    Bhringraj (false daisy): the Ayurvedic 'king of hair' meets modern research

    Eclipta alba has been used for scalp care for centuries. We separate tradition from evidence and explain why it earns its place in a modern formula.

    Bhringraj (false daisy): the Ayurvedic 'king of hair' meets modern research
    September 12, 202610 min read
  4. Ingredient

    Horsetail extract and silica: building stronger hair from the root

    Equisetum arvense is one of nature's richest sources of silica. Here is how silica relates to hair strength and what horsetail brings to scalp care.

    Horsetail extract and silica: building stronger hair from the root
    September 9, 20268 min read
  5. Ingredient

    Biotin for hair: myths, facts and when it genuinely helps

    Biotin is the most famous hair vitamin — and the most misunderstood. A clear guide to what biotin does, who benefits and why topical biotin is used in scalp oils.

    Biotin for hair: myths, facts and when it genuinely helps
    September 6, 20268 min read
  6. Protocol

    Neo Hair Lotion: a complete guide to the 120-day protocol

    A field manual for using Neo Hair Lotion correctly — dose, cadence, expected timeline and the mistakes that quietly cost people results.

    Neo Hair Lotion: a complete guide to the 120-day protocol
    June 14, 20269 min read
  7. Science

    Neo Hair Shampoo: why a sulfate-free cleanse changes what your scalp can do

    Sulfates are efficient — and that is the problem. A close look at what Neo Hair Shampoo removes, what it leaves behind, and why the difference matters over a season.

    Neo Hair Shampoo: why a sulfate-free cleanse changes what your scalp can do
    May 28, 20267 min read
  8. Protocol

    The dermaroller, done properly: a scalp protocol without the myths

    A microneedling device is a serious tool. Used well, it multiplies the effect of a topical protocol. Used badly, it does the opposite. Here is the way to do it well.

    The dermaroller, done properly: a scalp protocol without the myths
    May 10, 20268 min read
  9. Guide

    Lotion, shampoo, dermaroller: which one does what

    Three tools, three jobs. A clean explanation of how the Green Wealth stack works together — and what happens if you use only one of them.

    Lotion, shampoo, dermaroller: which one does what
    April 22, 20266 min read
  10. Ritual

    How to read a hair growth timeline without lying to yourself

    Progress on any real hair protocol is slow, non-linear and easy to misread. A practical guide to measurement, photography and the honest 120-day review.

    How to read a hair growth timeline without lying to yourself
    April 5, 20265 min read
  11. Ingredient

    The five botanicals behind Neo Hair Lotion

    White ginseng, saw palmetto, false daisy, horsetail and cantaloupe extract — what each one does and why the formula chose them together.

    The five botanicals behind Neo Hair Lotion
    March 18, 20267 min read
The Studio Letter

One essay a month. Written by the team that formulates the products.

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